Thursday, 22 November 2007

the perfect marriage?

Next year Marimekko and H&M are collaborating. Me likey!

This is what the press release says:

Marimekko is licencing its patterns to H&M's summer 2008 collection

Marimekko Corporation and H & M Hennes & Mauritz AB have today signed a license agreement whereby Marimekko licenses some of its popular patterns from the 1950s, 1960s and 1970s to H&M's summer collection 2008. The impressive collection of around 50 products will be sold in H&M stores in 28 countries.

"Our design team has long admired Marimekko's vivid patterns and colours. When our designers came up with the idea of creating a collection with Marimekko patterns, it felt very natural and timely. The summer collection 2008 will be joyfully fresh like a vitamin injection," states H&M's head of design Margareta van den Bosch.

"H&M is one of the trendiest and most successful fashion houses in the world. I see a great value in our co-operation. I believe that it will enhance Marimekko's international recognition among young and fashion-conscious consumers," says Kirsti Paakkanen, President of Marimekko.

In addition to increased international visibility, licensing co operation with H&M will generate substantial non-recurring royalty earnings to Marimekko during the second quarter of 2008.

1 comment:

  1. I'm very curious about this collaboration! Marimekko is so nice, but very expensive. I wonder if it will be possible to translate them to cheaper items and keep the quality and originality...



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